Leaked: Thumbtack’s Reconsideration Request To Google

Dear Google Search Quality Team:

We are writing this to request reconsideration of our site in Google’s search results. We have received notice of unnatural links pointing to our domain. It is with great care that we have reviewed each backlink to our site.


It’s me Marco Zappacosta, CEO of Thumbtack…you know, the Thumbtack that Google Capital invested $100m into last year.

Anyway, the links….yes, those sketchy anchor text links you are probably looking at right now…you can disregard those. Our advisers at Google Capital assured us those are “brand citations.” We need to verify websites on our service somehow so what’s the harm in a backlink? I can assure this whole unnatural links thing is purely a byproduct of successful branding.

Let me paste in the message Dave at Google Capital sent us about this whole thing below:

<a href=”https://www.thumbtack.com/ky/louisville/commercial-cleaning/”>Commercial Cleaning Louisville KY</a>

Ahh shoot. Don’t know how I copied that…I swear!!!!!

Let me try again:

Dear Thumbtack Community!

We have an exciting new opportunity for members of our community. While we can no longer offer you 20 points for linking back to our site anymore, if you add this line to your .htaccess file we can offer you 40 points! Just paste this in below and you’re good to go:

Redirect 301 /  http://www.thumbtack.com/

Thanks for being a loyal Thumbtack Professional!

Errr…WTF. That’s not right! That’s a draft in my email inbox. Not sure what is going on here. Let me try one more time…

Yooo waddup! Here is how it works: If you have a dope post that you would like us to tweet out – get you MASSIVE traffic – then put this html (below) at the bottom of the post and send me the URL along with the EXACT text you want tweeted. I will send that shit out and it will bloooowwwww up

Wait! That’s from my buddy Mahbod Moghadam at Genius. We exchange link buildi…”branding” tips on occasion. This copy/paste thing just isn’t working out.

How about I just attach what you need? See the Get-Out-Of-Jail-Free.PDF file that I’ve included. This was included in our signed agreement with Google Capital (see page 35, section c).


We are committed to doing whatever it takes to meet the Google Search Quality guidelines. If you or your team still finds links that do not meet the guidelines, we would highly appreciate an example of the specific links that are outside the guidelines to help our efforts in removing these links.

Thank you for your time and your consideration.

PS – Kiss that $100m goodbye if you don’t approve this in 3 days.

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