How to get rid of worthless 0 second visit durations in Google Analytics

Neat little work around for those pesky 0 second visit durations in Google Analytics.

It involves adding a jQuery plugin that tracks how far down the screen users scroll. You can use that as a more useful metric for interaction time on a web page.

It’s not technically eliminating the way Google classifies visit duration, but improves upon their poor data by giving you a more accurate metric.

Leave a Reply

Your email address will not be published. Required fields are marked *