Your most valuable online asset is your website’s content. Links will get taken down, followers will unfollow and design will go out of fashion…but your content has staying power. Content is what actually gets people to convert into customers once they arrive on your site. Content is the engine that drives traffic, links and shares. Content is what defines you and your brand online.
Don’t take shortcuts or neglect your content. It’s easy to get caught up in other metrics and marketing efforts, but nothing can rival the long term value of your content.