Problem: Oftentimes, when I’m using Google I’m searching for informational content that gives advice. What’s the best type of t-shirt to buy? How do I cook this steak? Why do lightbulbs flicker when they turn on? How much does a vanity cost?
The search results for a lot of these queries have been monetized to death. Instead of real recommendations, you get sponsored content from a shirt company, a cooking blog saturated with affiliate links, remarketed for lightbulbs, etc.
Soultion: The quick hack I’ve been using lately for queries like this is to add reddit to the end of the query. This restricts the results to anonymous posts on reddit that are far less likely to be monetized content. I’ve found you get better advice from real people this way. You hear from actual people who tried to find a substitute for cream cheese in a recipe, not from a content writer who is talking in hypotheticals.
Restricting to the search results to reposes by real people greatly improves signal to noise ratio for informational/advice queries.