Do The Hard Things
Lazy marketing is easy.
Lazy marketing is going through the same marketing process for every project, every site.
Lazy marketing is reading what worked for another site and thinking it will work for your site.
Lazy marketing is recycling old ideas, praying they’ll work again.
Lazy marketing is doing what is familiar.
Lazy marketing is publishing a blog post and crossing your fingers that people will actually read it.
Lazy marketing is only measuring what is easily measurable.
Lazy marketing treats website visitors like…visitors.
Lazy marketing is bad marketing.
Good marketing is digging deep to measure true indicators of success.
Good marketing is viewing the “Publish” button as only the first step.
Good marketing is taking the extra 3 hours to write an industry-leading piece instead of another boring blog post.
Good marketing is challenging yourself and your clients to experiment and push new boundaries.
Good marketing treats website visitors like real people.
If you ever start to think that marketing is easy, you are doing something wrong.
Lazy marketing is easy. Good marketing is hard.