No, SEO is not like heroin

SEO can be difficult to explain to people. To really understand it on an in-depth level, you need a mixture of technical and marketing knowledge. That said, it’s not stoichiometry. Getting people to wrap their heads around SEO on a high level shouldn’t be _that_ hard:

People use search to find information. If you increase your visibility in search, more people will find out about your business.

SEOs fall into a trap where we think SEO is a lot harder to explain to people than it actually is. (Many agencies would be screwed if their clients knew SEO so maybe this is intentional)

Instead of really educating people about SEO, we fall into far-fetched and corny analogies that actually make SEO more difficult to comprehend. Why talk about revenue/lead generation when you can swoop in with the “SEO is like heroin” pitch, right? One of the reasons SEO is viewed with such mysticism is because of how we talk about it to other people.

Part of being a good SEO is educating others. Teaching people about SEO is the only thing that will repair our reputation. If you work in the industry part of that burden is on you.

Next time you are speaking or writing about SEO, take the time to properly explain it instead of spinning the noun wheel and landing on Why SEO Like A Clarinet.

 

5 Reasons Why SEO is like Training for the Olympics
http://profilebydesign.com/news-room/5-reasons-why-seo-is-like-training-for-the-olympics/

Why SEO is Like Bodybuilding
http://profilebydesign.com/news-room/why-seo-is-like-bodybuilding/

Why SEO Is Like Investing
http://blog.alexa.com/why-seo-is-like-investing/

Why SEO Is Like An RTS Game
https://moz.com/blog/why-seo-is-like-an-rts-game

Why SEO is like the platypus
http://www.abbottconsulting.ie/why-seo-is-like-the-platypus/

Why SEO is like The Biggest Loser
http://www.searchenginejournal.com/why-seo-is-like-the-biggest-loser/20766/

Why Search Engine Optimization is Like Courting a Lover
https://www.nine10.ca/blog/seo-courtship-how-to-make-google-fall-in-love-with-your-website/

Here’s Why SEO Is Like Heroin
http://www.worksmedia.com.au/seo/looking-next-hit-heres-shouldnt-building-links-seo-like-heroin/

Why SEO is Like Weight Loss
http://myseosolutions.com/2013/08/my-seo-solutions/stuff-you-should-know/why-seo-is-like-weight-loss/

5 Reasons Why Being an SEO is like Being an Airline Pilot
http://blog.seomonitor.com/5-reasons-why-being-seo-is-like-being-airline-pilot

Why SEO is like buying a new house
http://www.wearegecko.co.uk/blog/2015/08/04/why-seo-is-like-buying-a-new-house/

Why SEO is like your high school child
http://www.thatagency.com/design-studio-blog/2011/08/4-reasons-why-seo-is-like-your-high-school-child/

Why SEO is like roller derby
http://www.ecreativeim.com/blog/2011/01/zoom-smash-why-seo-is-like-roller-derby/

Why SEO is like underwear
http://www.1north.com/technology/search-engine-optimization/why-seo-is-like-underwear/

How SEO can be like a horror movie
http://matthewlpowers.com/how-seo-can-be-like-a-horror-movie/

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