SEO can be difficult to explain to people. To really understand it on an in-depth level, you need a mixture of technical and marketing knowledge. That said, it’s not stoichiometry. Getting people to wrap their heads around SEO on a high level shouldn’t be _that_ hard:
People use search to find information. If you increase your visibility in search, more people will find out about your business.
SEOs fall into a trap where we think SEO is a lot harder to explain to people than it actually is. (Many agencies would be screwed if their clients knew SEO so maybe this is intentional)
Instead of really educating people about SEO, we fall into far-fetched and corny analogies that actually make SEO more difficult to comprehend. Why talk about revenue/lead generation when you can swoop in with the “SEO is like heroin” pitch, right? One of the reasons SEO is viewed with such mysticism is because of how we talk about it to other people.
Next time you are speaking or writing about SEO, take the time to properly explain it instead of spinning the noun wheel and landing on Why SEO Like A Clarinet.
5 Reasons Why SEO is like Training for the Olympics
Why SEO is Like Bodybuilding
Why SEO Is Like Investing
Why SEO Is Like An RTS Game
Why SEO is like the platypus
Why SEO is like The Biggest Loser
Why Search Engine Optimization is Like Courting a Lover
Here’s Why SEO Is Like Heroin
Why SEO is Like Weight Loss
5 Reasons Why Being an SEO is like Being an Airline Pilot
Why SEO is like buying a new house
Why SEO is like your high school child
Why SEO is like roller derby
Why SEO is like underwear
How SEO can be like a horror movie