So what are the takeaways for a small business owner, middle manager or senior executive? C.C. is living proof that results can matter more than paradigms. You don’t need buzzwords to build. You don’t need inspirational posters to inspire. You need to work, and once you are known for that work, your personal brand, in turn, will bring even more work. It’s a virtuous cycle.On the Cover: The World’s Fastest Man
Not every day is created equal. Not every day will feel great. The energy & excitement won’t always be there. You won’t always feel optimistic about your results. The day’s outside stressors such as family, work, etc. oftentimes throw a wrench in your daily schedule. It’s NEVER all the way right. It usually falls somewhere in the middle between the two extremes.
Between the opposites you must learn to master the Art of Showing Up. No matter where you fall on the spectrum, showing up produces a consistent feeling and result of achievement.
My thesis was Google would need to increasingly promote some smaller niche sites to make general web search differentiated from other web channels & minimize the market power of vertical leading providers.
The reason my thesis was only half correct (and ultimately led to the absolutely wrong conclusion) is Google has the ability to provide the illusion of diversity while using sort of eye candy displacement efforts to shift an increasing share of searches from organic to paid results.Aaron Wall
Wise words from the GOAT SEO.
That linear SERP pattern still exists today, but it’s the exception rather than the rule. Today, we find that people’s attention is distributed on the page and that they process results more nonlinearly than before. We observed so much bouncing between various elements across the page that we can safely define a new SERP-processing gaze pattern — the pinball pattern.https://www.nngroup.com/articles/pinball-pattern-search-behavior/
In a pinball pattern, the user scans a results page in a highly nonlinear path, bouncing around between results and SERP features.
A traditional pinball machine arcade game (left) is a glass-covered cabinet using an angled play field with various bumpers, obstacles, and targets. The player uses flippers to shoot and bounce a metal ball around the play field, receiving points for hitting different targets. In a pinball pattern (right), the user’s gaze similarly “bounces” around between visual elements and keywords in a SERP.
Would be interesting to study the efforts of optimizing for #1 in Google SERPs for medium difficulty keywords vs. optimizing for CTR/attention in SERPs using rich results for high difficulty keywords. It is easy to earn rich results with markup, rich media, etc.